The great thing about text message marketing is you’re not limited to only text! By sending an MMS message you can actually attach an image or a GIF. Play it safe and stick to family-friendly slang. It’s already hard to convey tone through text, and adding edgy abbreviations just complicates this task. Stay professionalĭefinitely avoid abbreviations with foul language in them when you’re sending business text messages. If it gets too cluttered, it loses the purpose of simplifying what you’re trying to say. Also, don’t try to cram too many letters into one abbreviation. Sticking with the classics, like using BTW to say by the way, is always a good idea. Keep it simpleīecause text slang and text message abbreviations can be personal, you don’t want to get caught trying to use abbreviations that don’t quite make sense - especially when you’re sending business text messages. No matter how you decide to use text shorthand, try to keep these guidelines in mind. These are merely a few examples of how you can use a text abbreviation to establish a rapport with your customers when sending automated text messages. Best Practices for Sending Mass Texts with Abbreviations HBD! Celebrate your big day with 25% off your next order with code. A new day is TBD, and we’ll let you know as soon as it’s decided! Example 5: NOTICE: We’ve had to delay our event today due to weather. Show this text for two-for-one appetizers. TGIF! Celebrate the start of the weekend at. BTW, store hours are 9AM-7PM Sat and Sun. Show this text at the counter for an additional 10% off. Thank you! Your customer service request has been logged. Here are examples of where text abbreviations fit naturally within the body of the message. Using a text message abbreviation in the right way can also help you break through to consumers and speak to them in a natural way, especially if you’re reaching out for ecommerce marketing initiatives They’re especially helpful when you’re trying to keep your texts within a certain character limit, or when you’re using very common abbreviations that don’t need to be written out. Sometimes, text abbreviations just make sense.
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